Our Brand:

Arrow + Phoenix is a conscious lifestyle brand known for its sleek feminine silhouettes, comfortable + supportive fit, luxurious fabric, and eco-friendly quality in a full range of inclusive sizes.

Contrary to what some believe, our brand’s name doesn’t have anything to do with the city of Phoenix so much as it has everything to do with the mythological bird. Phoenix birds are known for rising from their own ashes as anything sent to defeat them, actually allows the Phoenix to birth a better version of themselves. At the same time, our love of arrows derives from a quote Kayla saw that spoke to arrows having intentional direction as they aim towards their desired target. The further an arrow is pulled backwards, the more momentum it has to propel forward resonating with the notion that no matter what you go through in life, you can overcome anything and come back stronger and better, a lesson that inspired her to create Arrow + Phoenix. Staying grounded, being intentional, + creating from a place of joy are what we always aim for here at A+P.

Handcrafted in Paradise, NV, Arrow + Phoenix Swim is inspired by scenic coastlines, Kayla’s upbringing in New Orleans, and various travels she encounters. Every design is created with all women’s body types and shapes in mind. A+P’s designs are functional but fashionable featuring sexy strappy accents, high waisted French cuts and intentionally transitional pieces that not only make for great bikinis but are also intended to be re-worn as crop tops, bra tops, and bodysuits in the cooler months. Arrow + Phoenix Swim is here to not only provide swimwear and activewear to women with larger bust sizes, but to also emphasize the importance of conscious fashion that boasts a zero waste shopping experience.

Our collections feature colorways inspired by the ocean and surrounding landscapes chosen specifically to flatter every skin tone alike. We pride ourselves on using silky soft, resilient fabrics that provide the comfort and support needed for countless summers as our fabric’s shape retention technology comes second to none. Our swimwear nor activewear come equipped with cup inserts but a multitude of our styles offer adjustable ties making them customizable to your body type without the suits being uncomfortable or ill fitting. A+P also uses minimal hardware to compliment our seamlessly crafted and sexy styles, which are sure to leave you feeling your sexiest, most confident, and ready to hit the pool or beach. On any occasion!

To Our Beach Babes:

First off, we have to tell you that your support of our brand means the entire world. We love each and every one of you for not only buying our products but embracing our brand as much as you do. Overall we strive to bring you luxury pieces that not only accentuate your curves but boast vibrant colors, are as comfortable as a second skin and give back to this beautiful planet we live on. Our pieces are made of recycled fabric and when we first started working on this brand seven years ago, that was a nonnegotiable. We knew we wanted to design a line that not only inspired and gave back but we wanted our pieces to be attached to your best memories. 

behind the seams: meet kayla

You can usually find her somewhere in a corner wearing her favorite Nike slides and a Laina Rauma sweatshirt + jogger combo with her eyes glued to her iPad sketching swimwear, or seeking inspiration while on her many travels for work or fun. Born + raised in New Orleans, she has a strong sense of culture and lets her travels inspire her and her collections. Her mission through Arrow + Phoenix is simple: To empower women, give back to the community and the planet we call home, and provide creative, affordable, and comfortable swimwear that celebrates diversity, sustainability, + positivity.

A+P founder and designer, Kayla Bell, has always been a bikini lover and at just seven years old, she recognized her love of design and keen eye for detail that has since taken her places beyond her childhood aspirations. As a designer and strong advocate of body positivity + philanthropy, Kayla always knew that she wanted to build a brand that had meaning and intention. While in middle and high school, she found that as a petite young woman with a 38DDD bra cup size, locating a comfortable swimsuit top that wasn't made with someone else's grandmother in mind was nearly impossible, so she began creating her own. Arrow + Phoenix was created as a continuation of her goal to remove the stress of swimwear shopping for women of all shapes and sizes while offering fellow bikini lovers a product that makes the earth a better place.

An essential detail of achieving this is ensuring all designs are tested first on her body rather than that of a fit model, the styles are derived from 90’s inspired timeless pieces she feels confident will compliment and flatter all female forms, as opposed to recreating size-based, trendy pieces that aren’t great fit wise on a multitude of women.

A+P is designed especially for the woman on the go who is stylishly minimalistic, confident, and conscious of her purchases. Whether she’s swimming in the clear ocean waters of The Maldives, laughing with friends poolside, or enjoying a solo birthday trip to the illustrious Amangiri, she’s all smiles because she is comfortable, confident, + feels sexy in her own skin.

Our Team:

With the exception of a few of our photographers, who are great and talented men, our entire team is full of incredible women who make A+P all that we are. A few faces may look quite familiar as some of our team members began their A+P journey as models and customers and now they work directly with our customers, featured brands and sponsors.